Cave Bits: Uncovering Website Analytics
"Cave Bits: Uncovering Website Analytics," a podcast by Mouseflow, provides actionable strategies to optimize website performance and enhance user experience. Covering conversion tracking, user behavior analysis, A/B testing, data visualization, and more, it offers valuable insights to improve online presence and drive meaningful results.
Episodes
28 episodes
SaaStrophe Series: Where Are The Leads by Iris Dings, Sr. Content Manager @ Unmuted
🚀 Key Takeaways:Why defining leads together with sales is critical for marketing successWhy "more leads" isn’t always the answer—quality over quantity mattersHear about the pitfalls of short-term lead genera...
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2:35
SaaStrophe Series: Marketing in the Dark by Olena Bomko @ Olena Bomko
🚀 Key Takeaways:Why collaboration between marketing and sales is essential for successThe importance of customer research and understanding the productTimeless advice from Eugene Schwartz: Grea...
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2:18
SaaStrophe Series: The Campaign That Never Was by Yulia Olennikova @ N.Rich
🚀 Key Takeaways:Why attribution windows can obscure long-term successHow SEO campaigns can take time to pay offThe value of documenting and celebrating wins, even if they come too lateTun...
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1:48
SaaStrophe Series: The Process Nightmare by Laura Erdem @ Dreamdata
🚀 Key Takeaways:The hidden challenges of procurement and why "yes" doesn't mean doneHow to navigate privacy, legal, and finance hurdles without losing your mindStrategies for reducing fricti...
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1:04
SaaStrophe Series: A Dark Mode for a Webinar by Michal Leszczynski @ GetResponse.com
🚀 Key Takeaways:The importance of having backups and contingency plans for live eventsWhy audiences are often more understanding than we expect during hiccupsHow surviving a live-event disaster...
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1:13
SaaStrophe Series: The $40k Email Nightmare by Jacalyn Beales @ Copy.ai
🚀 Key Takeaways:Why calculated risks in marketing sometimes pay off—but not without consequencesThe importance of QA processes and segmentation (yes, even for risk-takers)How to turn mistakes into ...
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1:29
SaaStrophe Series: The Case of the Phantom Leads by James Gregg @ Search Click Boom
🚀 Key Takeaways:Why not all leads are created equal—and how to avoid chasing the wrong onesThe importance of aligning ad campaigns with real business outcomesHow an audit can uncover costly targeting ...
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1:08
SaaStrophe Series: The Joke That Got Too Real by Tom Winter @ seowind.ai
🚀 Key Takeaways:Why scaling for success requires stress testing beyond your expectationsThe importance of cross-team communication when planning big launchesHow contingency planning can turn po...
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2:08
SaaStrophe Series: The SEO Horror Recipe by Alexis Trammel @ Stratabeat
🚀 Key Takeaways:Why more traffic isn’t always better—especially when it’s the wrong audienceHow irrelevant content can hurt your authority and dilute your brand’s messageThe value of quality over quantity...
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1:45
SaaStrophe Series: The AI Marketing Assistant That Wasn’t by Xan Mannekens, Fractional CMO
🚀 Key Takeaways:The dangers of overhyping AI capabilities and releasing products too soonHow poor internal communication can derail even the most exciting ideasThe importance of realistic timelines, ethical ...
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1:56
SaaStrophe Series: The Dirty Data by Georgi Furnadzhiev @ The Growth Syndicate
🚀 Key Takeaways:The hidden risks of relying on flawed data for precision targetingWhy even the best campaigns are only as strong as the data behind themHow to spot and prevent dirty data from derailing your ...
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2:08
SaaStrophe Series: The Silent Fall and the End of Ads by Adam Holmgren @ Fibbler
🚀 Key Takeaways:Why cutting non-clicking campaigns can backfireThe unseen role of brand awareness in driving long-term resultsHow to make marketing decisions when attribution data falls shortJoi...
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3:24
SaaStrophe Series: You're kidding, right? by Tim Hanson @ Penfriend.ai
🚀 Key Takeaways:Why communication breakdowns can happen even with the best-laid plansHow to course-correct quickly under pressureThe importance of looping in everyone—even when you think they’re in ...
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3:26
SaaStrophe Series: What Could Possibly Go Wrong? by Drew Brucker @ Brainchild
🚀 Key Takeaways:The highs and lows of influencer partnershipsManaging unexpected PR crises in real timeWhy thought leadership isn’t always about having the loudest voiceIn this episode, we dive ...
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2:45
The Beginner’s Guide to Understanding Behavior Analytics
If content is king, data is undoubtedly queen. Data analytics has transformed how businesses across the globe approach decision-making. Nowadays, no one lifts a finger before you show sufficient data to them.Every organization strives to...
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20:04
Building a Data-Informed CRO Experimentation Roadmap in 10 Steps
For every conversion rate optimization (CRO) professional, there’s a moment of triumph when the organization they’re working with recognizes the value of experimentation and decides that they need a proper experimentation program of their own. ...
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14:17
Using Social Proof for Conversion Rate Optimization (with Examples)
Nowadays, conversion rate optimization (CRO) professionals and marketers alike use social proof, such as testimonials, user reviews, and logos for a simple reaso...
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4:39
How to Run CRO Tests the Right Way: Clean Experimentation
In this audio, we’re answering these questions, trying to go deeper than such posts usually go, supporting our suggestions with knowledge from various CRO experts with decades of experience in
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22:00
How CRO Experts Design Hypotheses for Experimenting
In this audio, we’ll guide you through developing data-driven hypotheses that set your CRO tests up for success. You’ll also learn how to use data effectively, identify real conversion problems...
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12:57
The Sales-Marketing Tango: Steps to Harmonize Your Teams with Dipak Vadera
Are your sales and marketing teams stepping on each other's toes instead of dancing in harmony? Listen to this podcast, "The Sales-Marketing Tango: Steps to Harmonize Your Teams," and discover how to get these two vital teams moving to the same...
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50:04
Building a CRO Agency: From zero to exit with Matt Scaysbrook
📣Dreaming of starting your own agency? Planning to scale up your business? This is THE podcast you don’t want to miss!Join Eddie Casado, our Head of Growth, as he teams up with
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1:00:54
5 eCommerce Holiday Readiness Tips for 2023 [From a Website Analytics Perspective]
Get ahead of the competition this holiday season with our 5 eCommerce holiday readiness tips for 2023, offering insights from a website analytics perspective. Boost your online store's performance, enhance user experience, and increase sales by...
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4:16
Optimizing Micro-Interactions for the Best User Experience
In this episode, we talk about micro-interactions, and how to analyze and optimize them. These are critical but often overlooked, of UX design. Analyzing and optimizing them through user testing and behavior analytics can lead to a more e...
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10:42
7 Things You Can Learn by Recording Your Website Visitors
In this episode, the importance of understanding user behavior through session replays is highlighted. Session recording tools act like virtual CCTV for websites, allowing you to track interactions and understand why visitors take specific acti...
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12:20
Salesforce Journey Builder: 10-Step Checklist of Best Practices
Marketers face challenges in winning over customers, but tools like Mouseflow and Salesforce Journey Builder can help. Mouseflow provides insights through session recordings, while Journey Builder offers personalized customer journeys.
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7:17