Cave Bits: Uncovering Website Analytics
"Cave Bits: Uncovering Website Analytics" offers practical advice and actionable strategies to optimize website performance, enhance user experience, and drive meaningful results. The podcast covers a wide range of topics, including conversion tracking, user behavior analysis, A/B testing, data visualization, and more, providing listeners with valuable insights to make informed decisions and improve their online presence.
"Cave Bits: Uncovering Website Analytics" is a podcast owned by Mouseflow. Mouseflow, a leading provider of website analytics solutions, brings you this engaging podcast series dedicated to unraveling the intricacies of website analytics.
Cave Bits: Uncovering Website Analytics
SaaStrophe Series: The Process Nightmare by Laura Erdem @ Dreamdata
🚀 Key Takeaways:
- The hidden challenges of procurement and why "yes" doesn't mean done
- How to navigate privacy, legal, and finance hurdles without losing your mind
- Strategies for reducing friction in the procurement process to speed things up
Tune in for a candid look at the frustration behind corporate bureaucracy and how to stay sane when your deal is stuck in procurement purgatory. Because sometimes the toughest part of closing a deal isn’t selling—it’s getting through the paperwork.
In this episode, I share the ongoing nightmare that every SaaS marketer and sales professional dreads: the procurement process. After 3 months of selling, securing buy-in from champions, and jumping through countless hoops, we finally got the green light—or so we thought.
Just as we were gearing up to launch, the real challenge began: privacy reviews, procurement red tape, and finance approvals. Even with all the right certifications—SOC2, GDPR, Security portals—you’d think it would be smooth sailing. But 2 months later, we’re still stuck in a loop of explaining, re-explaining, and waiting for the final nod.
The Process Nightmare, a story by Laura Erdem
Well, everybody’s sharing their nightmares from the past, but I want to open up about my current nightmare. It’s the procurement process.
The deal is sealed with the champion and the leadership. It was a long process (took 3 months), a lot of loops to jump through, including testing some pieces of data in the platform.
We’re good to go 🚀 Yay!
But wait: you’ll have to meet our privacy team, then the procurement team, and then finance.
OK, it’s a significant deal, should not be that bad: we’re SOC2 compliant, GDPR compliant, have a Security portal, and whatnot. This should take 2-3 weeks—and we’re good.
Well, 2 months in—we’re still jumping privacy loops, including having to re-explain the solution and what was sold to the legal team.
Somebody, wake me up, please!