Cave Bits: Uncovering Website Analytics
"Cave Bits: Uncovering Website Analytics" offers practical advice and actionable strategies to optimize website performance, enhance user experience, and drive meaningful results. The podcast covers a wide range of topics, including conversion tracking, user behavior analysis, A/B testing, data visualization, and more, providing listeners with valuable insights to make informed decisions and improve their online presence.
"Cave Bits: Uncovering Website Analytics" is a podcast owned by Mouseflow. Mouseflow, a leading provider of website analytics solutions, brings you this engaging podcast series dedicated to unraveling the intricacies of website analytics.
Cave Bits: Uncovering Website Analytics
SaaStrophe Series: The SEO Horror Recipe by Alexis Trammel @ Stratabeat
🚀 Key Takeaways:
- Why more traffic isn’t always better—especially when it’s the wrong audience
- How irrelevant content can hurt your authority and dilute your brand’s message
- The value of quality over quantity when it comes to SEO and content strategy
Tune in for a story that’s part marketing mystery, part cautionary tale, and packed with insights on aligning marketing goals with business strategy. Because at the end of the day, it’s not about how many cake lovers you attract—it’s about reaching the right audience that drives growth.
What happens when your marketing team is crushing it—just not in alignment with your company’s goals? In this episode, we tell the unbelievable yet true story of how a SaaS company accidentally built a recipe empire, driving massive traffic… from dessert lovers, not potential customers.
Thousands of irrelevant web pages, stuffed with meal recipes, were flooding the site with organic traffic that did nothing for the business. When we finally deleted the clutter, something unexpected happened: traffic barely dipped, but authority skyrocketed. Suddenly, Google—and customers—understood what the company was actually about.
The SEO Horror Recipe, a story by Alexis Trammell
Imagine a company where the marketing team is hustling like there’s no tomorrow, giving it everything they’ve got to hit their goals. They’re doing an awesome job, right? Here’s the terrifying twist: nobody checked if those goals actually lined up with the company’s goals. And marketing? They’re full throttle… but in the completely wrong direction.
We ran into this nightmare a few years back. One of our SaaS clients had thousands of web pages pulling in a mountain of organic traffic. Sounds like a dream, right? Well, if your marketing goal is just to drive traffic, sure, that’s great.
But here’s the kicker.
Those pages? They had literally nothing to do with their SaaS products. Zilch. Nada. Instead, they were… meal recipes. Yes, you read that right. Recipe after recipe, doing absolutely nothing to help their business. In fact, they were only tanking their authority!
The wild part? After we deleted thousands of these irrelevant pages, their organic traffic barely dipped. Why? Because Google finally had a clue what the site was actually about: SaaS products, not soufflés.
Lesson learned: Deleting thousands of pages may sound like a horror story, but when your traffic is coming from pudding enthusiasts and cake connoisseurs, it’s not doing your SaaS any favors. It’s the quality and relevance of your content that counts, not how many dessert lovers you’re attracting.